Persuasion & Influence with Sharon Ferrier

About the event:

Today the business world is flat – we type our own letters, make our own calls and send our own emails.

The days of management by ‘command and control’ have passed. Job roles have become more flexible, and we no longer have the authority to make people do anything…. Generation Y has quickly become Generation

‘Why?’ Because of this, the need for us to be persuasive and influential has become even greater.

This workshop will look at the psychology of persuasion and influence and provide you with the tools to be persuasive.

Topics include:

• Passive, persuasive or pushy

• Rapport development and why you need to build a rapport bridge.

• “Facts tell, stories sell” How to use stories to increase your ability to persuade

• Cialdini’s six elements of persuasion. How and when to use them

• How to win peoples hearts as well as their minds

• How to think on your feet and answer questions

• How to develop your own persuasion plan

This workshop can be tailored to meet your team’s needs. The half day workshop includes design, delivery and workbook.

A bit about Sharon:

Sharon has a knack for making the complex simple. She believes that ‘passionate people persuade’ and that to make your message stick, you need to balance information with delivery style. Sharon excels at helping people shine. With a background in science, sales and marketing, Sharon delivers keynotes and workshops on presentation skills, persuasion and influence, networking, and corporate storytelling. Sharon coaches senior people ranging from CEO’s and entrepreneurs to Professors and PhD’s helping them to be engaging and persuasive presenters and enabling them to win pitches, tenders, fellowships and grants.